You need

Reduce organizational complexity
Get your teams engaged Build your greatest products yet

You find yourself in the situation you want and/or need to de-scale and simplify organizational structures and processes. You are in search of someone who can guide your company into a new growth phase. You want a system that becomes leaner, more customer-centric and ready with each successive change wave to build its greatest products yet.

Do you want to unlock strengths inside your organization’s culture to navigate new markets and technologies so you come out ahead of competition?

Discover the
power of

Commitment to high performance means removing whatever stands in the way. By removing horizontal, vertical, spatial and even technical complexity you achieve greater organizational alignment with fewer dependencies to manage. Transparency with access to good data ensures empirical-sound decision making. Resulting in spectacular gains in productivity, predictability and employee satisfaction.

For organizations that endure, simplicity brings its own rewards!

Nice to meet you!

I am Jurgen De Smet.

I have more than 25 years experience in the field of organizational design and product development.

  • A known & recognized trainer in de-scaling complexity, a systemic approach
  • Workshops at your location or remote & worldwide
  • Expert in the field of simplifying structures and processes
  • An executive-level guide for companies approaching their second growth phase

Featured talk

The Illusions And Magic Of Project Management

Many product organizations out there are adding new value by initiating and managing projects, lot’s of them. As such not necessarily a bad idea but many underestimate the influence this has within their organizations possibly ending up with mere illusions and real magic performed on the work-floor. This talk will guide attendees through a story of illusions and real magic so that one can recognize when it occurs and also get some ideas on how to organize things differently.

More Keynotes

The Illusions And Magic Of Project Management

This talk will guide attendees through a story of illusions and real magic so that one can recognize when it occurs and also get some ideas on how to organize things differently.

Read More

Scrum Or Ditch?!

A talk to explore why most organizations out there should ditch Scrum as it has been implemented or change it to something more appropriate.

How Organizations Go Nuts

A talk that incrementally shows you how fast and easily organizations end up with very complicated structures by taking the easy way out.

What clients and partners say

“Working with Jurgen is a life-changing experience. It’s an entirely different experience comparing to most of the other consultants. His drivers are on your side: your learning, your persistent change, and your impact. I’m very thankful for the opportunity to collaborate with Jurgen on changing our organization.”

Michal Donat Agile Coach at Česká spořitelna

“Jürgen is driven by a fantastic amount of energy and love for what he is doing. He helped us to drive Agile thinking from the inside-out and think about organisational setups that work. Thinking beyond the operational perspective and in terms of business success is one of his key strengths!”

Michaël Vanderheeren Product Director Meeting Experiences bij Barco

“I have had the pleasure of working together with Jurgen at BASE Company where he helped, argued, pushed, irritated, but most of all inspired and guided us during our change towards Agile. He understands Agile, change and organizational dynamics. And if you want to change your organization towards Agile, Jurgen can help you on the journey.”

Suzanne Kelder-Roosen Business Unit Director Digital & Controls bij BDR Thermea Group
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